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Applying Jungian Ideas to Digital Branding

Just 22% of businesses are satisfied with their conversion rate, defined as the ability to encourage visitors to their website to perform a desired action, such as signing up to a newsletter or making a purchase. This means that almost 80% of businesses are failing to meet their digital marketing…

PR Ethics: Turning to Jungian Ideas for a New Foundation

As an industry based on persuasion, public relations is one of the least trusted careers. PR specialists are often compared to sales people, journalists and politicians, all of whom have been known to distort the truth for their own personal gain. It is therefore essential that those working in this industry…

Interview with Michael Meade: Connecting with the Inner Truth of the Soul in Troubling Times

“If you’re in touch with your soul, you’re worth as much as the world—that was the old idea. The individual soul is in touch with the soul of the world. So, no change at the individual level of the soul, no change at the level of the world.” – Michael…

Jungian Ideas on Engaging Employees Through Team Building

Companies with engaged employees have 2.5x higher revenues than companies with low engagement, and understanding Jung's theories could help those who are struggling with the latter. Engagement occurs when the employees of a company feel they are supported by those in leadership positions and believe they effectively contribute to the…

Diane Hamilton on the Creative Play of Opposites

Diane Musho Hamilton is a gifted mediator, facilitator, and teacher of Zen and Integral Spirituality. In her late 20s and early 30s, she trained to become a professional mediator. "My professional life was really structured around working with people in conflict. Whenever you are working conflicts, you’re encounter sets of…

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